B2B Brand Management · Hispanic America Edition

Your brand's story, as a case study in the Kotler collection.

We are bringing together the B2B companies in Hispanic America that have built the strongest brands, trust and reputation, to document their experience in the Hispanic America Edition of B2B Brand Management, by Philip Kotler, Waldemar Pfoertsch and Mauricio Andrés Torrico.

More than sponsorship: an investment in reputation.

In B2B markets, brands are not built with advertising. They are built with trust, expertise and long-term relationships. A documented case puts that story in writing, backed by an international collection.

A traditional campaign

Creates exposure only while the media runs
Speaks about the company in its own voice
Competes with everyone else's noise
Is forgotten once it ends

A case in the collection

Remains a reference for years
Is presented with an academic, editorial approach
Links your brand to the work of Kotler and Pfoertsch
Reaches executives, academics and new generations of professionals

The authors of the Hispanic America Edition.

Philip Kotler

Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University. Widely regarded as the father of modern marketing and author of Marketing Management.

Waldemar Pfoertsch

Professor Emeritus of International Business at Pforzheim University. An international authority on industrial marketing and B2B brand management.

pfoertsch.com →

Mauricio Andrés Torrico

Co-author of the Hispanic America Edition. CEO of Checkmark SRL, a commercial strategy, marketing and business intelligence consultancy founded in 2015, and regional representative of Kotler Impact.

checkmarksrl.com →

B2B Brand Management was first published by Springer in 2006; its second edition, incorporating performance branding, transformative marketing and artificial intelligence, was released in 2025. The case studies collection already has editions in other countries, such as Morocco and Kenya. The Hispanic America Edition is led by Checkmark SRL.

Choose how your company will be featured.

Recommended

Main Sponsor

USD 10,000 one-time investment

Lead participation and a priority case study of your company.

Priority case study, 8 to 12 pages
Featured logo as main sponsor
2-page corporate profile
20 printed copies
Recognition and a speaking slot at the launch
Digital kit and "Main Sponsor" seal
Exclusivity in your industry and country

Become a Main Sponsor

Sponsor

USD 6,000 one-time investment

Brand presence and corporate recognition in the publication.

Logo on the sponsors page
1-page corporate profile
10 printed copies
Recognition at the launch
Digital kit and "Sponsor" seal
Option to add a case study, subject to availability

Become a Sponsor

Early bird: 10% off for companies that confirm before December 15, 2026.

Inclusion of each case study is subject to the collection's editorial criteria and approval.

From first call to publication.

Call

20 minutes to get to know your company and walk you through the project.

Proposal

We define the package and the case angle that best tells your story.

Agreement

We sign the participation agreement and submit the case for editorial review.

Publication

We develop the case with you and your brand becomes part of the edition.

We are looking for B2B companies with a brand story worth telling:

Professional servicesIndustry and manufacturingLogisticsB2B technologyConstruction and engineeringAgribusinessMining and energyCorporate banking and insuranceB2B healthcare

What companies usually ask us.

Who writes the case study?

The Checkmark team develops the case together with your company, based on interviews and information you approve. You review the text before it goes to editorial review.

Is publication of the case guaranteed?

Cases are submitted with priority according to the package, but inclusion depends on the collection's editorial criteria and approval. Sponsor brand presence is guaranteed in the agreement.

What information about my company is published?

Only what you approve. The case focuses on brand building, positioning and customer relationships; no confidential financial information is required.

What currency, and how do we pay?

The investment is in US dollars and paid by international wire transfer. Deferred payment terms can be arranged.

What is the timeline?

The editorial deadline is January 2027, with the launch planned in Mexico. We recommend confirming before year-end to allow time to develop your case properly.

Your brand's story, as a case study in the Kotler collection.